Welcome to the portfolio of Dipesh Mistry, UX/UI Designer

Some top facts about me

  • Over 12 years UX/UI experience
    In user research, interaction design, UI design and more
  • Professionally trained
    UX professional certification with UXQB and ongoing ABPI training
  • Specialised in pharmaceutical UX
    Creating experiences for patients and healthcare professionals
  • Experienced in multiple industries
    Energy, finance, government, retail, travel and pharmaceutical

To get a better understanding of how I think, you can view some of my work here:

I love working in the field of user experience! Negotiating between the business goals, the brand and the user’s needs can lead to some interesting solutions. It allows me to exercise one of my strongest skill sets - problem-solving.

Experience in UX and UI

UX Skills

  • User Research
  • Wireframing/ Prototyping
  • Interaction Design
  • Information Architecture
  • Experience Mapping
  • Persona Development

UI Skills

  • UI Design
  • Logo & Brand
  • Responsive Design
  • App Design
  • Graphic Design
  • Front-End Dev


Aug 2018 - Current

User Experience & Interface Designer

Evoke Group (Pharmaceutical advertising agency)

I work with different teams at Evoke, from engagement strategists, science writers, creative writers, art directors, creative art-workers to bring the project to life. My role is to represent the user and their needs throughout the process. To work closely with each member of the team to understand their direction so that the content structure, layout and design flow towards the best experience for the user.

I have worked on websites, apps, core visual aids, printed booklets, emails, banner ads and much more during my role.


Through advocating the needs of the user and showing how small details can have a big impact on their experience, I was able to change the team’s mindset to consider the needs and the emotions of the user when crafting the story/experience.


Develop personas, user journeys, content maps, sitemaps, wireframes, app and website visual design.

  • Negotiate and rationalise design decisions with the team to ensure the end-user has a voice.
  • Create and present design rationale to clients and ensure all material supplied is as easy as possible to understand.
  • Prepare artwork and clarify the interactions of a user interface through guides and support for the development team.
  • Create internal best practice guides and templates for Evoke, including sitemap, wireframe, website, email templates and more.
  • Keep up to date with ABPI (The Association of the British Pharmaceutical Industry) and share good UX principles with the wider team.
Apr 2011 - Aug 2018

User Experience and Visual Designer

Bunnyfoot (UX Consultancy)

My role was split between my internal responsibilities of managing all the corporate websites, design work and templates and my external responsibilities of working with clients to develop user journeys, information architecture, wireframes and visual designs.


I was professionally trained by thought leaders in the UX community to design good user experiences and best practices to validate designs with real users.

From starting off as an internal designer I was able to attain the knowledge to design responsive websites and develop them into accessible HTML and CSS.

  • Stay up-to-date with design application changes and industry developments in the design and user experience sector.
  • Work collaboratively with UX researchers, and designers to ensure a consistent, integrated brand perception and user-experience.
  • Translate client business requirements, user needs, wireframes and prototypes into creative interactions that are usable, persuasive and emotionally engaging.
  • Design, build and maintain company websites.
  • Design the company marketing assets like templates, corporate stationery, marketing material, icons and infographics.
Sep 2007 - Apr 2011

Internal Designer

Bunnyfoot (UX Consultancy)

  • Learning and mastering CSS, HTML and PHP to become the webmaster for Bunnyfoot’s websites.
  • Expanding from print to user focused interaction/visual design.
  • Managing and updating company templates, branding and marketing.
  • Maintaining the company websites using HTML, LESS/CSS and PHP.
  • Converting complex design briefs into simple infographics and diagrams.
  • Manage multiple internal design projects from brief to completion.
Jun 2004 - Jul 2006

In-house Designer (Print)

Queen Mary’s University (Reprographics department)

  • Expanding the business’ current offerings to include graphic design and pre-production set-up.
  • Design corporate stationary, business cards, course handbooks and promotional material with Mac and PC operating systems using packages like Quark Express, MS Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop and Adhoc Doc.
  • Managing clients and projects from brief gathering to completion.
  • Proof and sign off of all design work to ensure a high quality finish.
  • Organise and schedule all design work by project size, priority and deadlines.
  • Manage client expectations in terms of department capabilities, turnaround times and costs.

Some recent clients


  • Evoke Group
    Aug 2018 - current

    ABPI traning

    Understanding the compliances around marketing drugs

  • Evoke Group
    June 2019

    First Aid

    Emergency First Aid at Work (EFAW)

  • UXQB
    Jun 2017

    UXQB CPUX-F Certification

    Certified UX professional

  • Bunnyfoot
    Sep 2017

    UX Strategy

    Create UX strategies for business and customers

  • Bunnyfoot
    Jul 2017

    User testing

    Conducting unbias user testing for different platforms

  • Bunnyfoot
    Jan 2017

    Designing for Emotion

    Understand users and what drives them

  • Bunnyfoot
    Feb 2017

    Practical Accessibility

    Designing for different types of accessibility needs

  • Bunnyfoot
    Oct 2014

    Fundamentals of Design Thinking and Ideation

    Collaborative idea generation

  • Bunnyfoot
    Jun 2014

    Superior Customer Experiences with UCD

    Collaborative idea generation

  • Bunnyfoot
    Dec 2014

    Designing for persuasion

    Construct communications to increase ROI

  • Bunnyfoot
    Jul 2014

    Designing for the Human Mind/Brain

    Exploiting psychology and neuroscience for interaction design

  • Bunnyfoot
    Jul 2010

    Rapid Prototyping With Axure (Advanced)

    Advanced interaction prototyping

  • Bunnyfoot
    Jul 2010

    Rapid Prototyping With Axure (Intermediate)

    Interactive prototyping for desktop, tablet and mobile

  • Bunnyfoot
    Jul 2010

    Rapid Prototyping With Axure (Beginner)

    Creating basic interactive prototypes

  • University of Greenwich
    2000 - 2003

    BSc Multimedia Technology

    2:1 with honours

  • Valentines 6th Form
    1998 - 2000

    GNVQ Advanced Art & Design


Software knowledge

  • Sketch
  • Axure
  • invision
  • Adobe Experience Design
  • Adobe PhotoShop
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Acrobat Pro
  • Bootstrap framework
  • HTML 5
  • CSS 3
  • Precompiled CSS
  • JQuery
  • PHP
  • WordPress
  • MailChimp